Official Caddying Story: Tom Adelson

Executive Managing Director Tom Adelson is a notable tenant representation specialist in Newmark’s Phoenix office, widely recognized as a trusted real estate advisor to many of the most acclaimed professional services firms and industry corporations in the metro Phoenix market and nationally. Throughout his career, Adelson has successfully represented hundreds of lease transactions totaling more than 30 million square feet of space.

A 40-year veteran of commercial real estate, Adelson offers a multi-faceted approach to real estate transactions that combine his clients’ unique space, location and image needs with an in-depth understanding of the market to identify soaces that support business objectives and complement company cultures. Adelson is a talented tenant advocate, skilled at securing superior transaction terms for his clients and advising them on their real estate strategies. He is a respected partner to his clients and an esteemed mentor and leader at Newmark.

The following transcript is AI-generated and has undergone only minor edits. Please refer to the video recording for direct quotes.

Kai Sato (00:01.39)

Hello, this is Caddyshack to Corner Office. My name is Kai Sato and I get to host you today in talking to one of my very dear friends, one of my favorite human beings, Tom Adelson. Addy, how are you?

Tom Adelson (00:15.167)

Good, I'm awesome, thank you.

Kai Sato (00:17.615)

Well, before we dive into some of the caddying aspects in your background and your story golf career, at a high level, I know that you are the executive managing director at Newmark. I know that you have been a fixture, especially in the Phoenix business scene and real estate scene in particular there and on a national level for a number of decades, not to date you too much, my friend, and also an active participant in the community, a Thunderbird and just an all around good guy. So thank you so much for taking some time.

Tom Adelson (00:45.023)

you're welcome. I love the whole concept of this.

Kai Sato (00:50.223)

Well, I don't know if we have anybody as fun and exciting and from North Dakota. So if you wouldn't mind indulge us a little bit and tell us where you grew up, how you started caddying and how old you may have been be.

Tom Adelson (01:06.047)

well, first of all, so I grew up in Fargo, North Dakota, and my dad was a, was a good golfer. My dad later in life, won three North Dakota state senior championships. And, he wasn't that good when I caddied for him, but, he was a sports announcer on,

the CBS affiliate in Fargo and was an avid, avid golfer. And so I started caddying for him, probably when I was about nine at the Fargo Country Club, the FCC. And I could barely carry the bag. And those days though, I think he had like a Sunday bag. And so I caddied for my dad pretty much every weekend throughout the summers in Fargo, obviously it's pretty far north.

and it stays light pretty late. But he played golf every Saturday, every Sunday, and a lot of Wednesdays during the summer. And so I started caddying for my dad and absolutely loved it. And after caddying for my dad, I got a little older and I could probably carry pretty much anybody's bag when I was probably 11 or 12. I started caddying for my dad's friends in different groups and then probably

a little bit later, maybe 13 -ish, then I just became one of the regular caddies at the Fargo Country Club and lined up in the caddy shack. I had a regular loop on Wednesdays and Saturdays, but yeah, I caddied for quite a while and I absolutely loved it.

Kai Sato (02:48.239)

What was Fargo CC like? What was that Caddyshack?

Tom Adelson (02:51.839)

It was very small.

The Fargo Country Club is actually a great golf course. The back nine at the Fargo Country Club is really solid. A lot of trees. It's probably, I can't remember when it was built, but probably in the 20s. And the front nine, when I caddied there, was wide open. It was kind of like a prairie -ish kind of place. The caddy shack was, actually I don't even think it was a shack. It was part of the pro shop and it was a bench.

and there was probably only about five or six caddies when I was part of the group, you know, the the Shack group. A couple of them are actually out here in Phoenix. There's one guy named Larry Montplaisir that I used to caddy with that...

was really good friends with Tom Lehman later in life. But it was funny because we all played, then we ended up all playing high school golf against each other, all the caddies. So it was, you know, time of my life. I loved it.

Kai Sato (04:05.487)

So it was small, tight knit, there weren't that many caddies. What was the group like this Wednesday group, especially when you were finding your stride and branching off beyond your dad and some of his games?

Tom Adelson (04:17.199)

Far, you know, it's, it's, it was like basically a slice of Americana. I mean, Fargo, North Dakota in the seventies was, you know,

You never lock your doors. You never thought about locking your car. You left your keys in your car. I mean, it was, and the summertime, as you can imagine, the stock in North Dakota is pretty hearty. So when you make it through the wintertime and don't freeze to death, you get in the summertime and you literally, the city kind of stops in the summer.

So everybody plays golf. It's an amazing golf atmosphere where we grew up. They had amazing junior clinics, had amazing junior tournaments. You know, there was all the local tournaments got huge press. I mean, the Fargo -Moorhead all city.

which they played three courses. They played the Fargo Country Club, the Moorhead Country Club, which is in Minnesota, right across the border. And then a course called Edgewood. And that was TV, that was covered on TV and it was, you know, in the front page of the newspaper. And, you know, it was very, very easy to get involved in golf in Fargo. And matter of fact, you know, several.

Fargo golfers the guy who owns Whisper Rock is from Fargo, North Dakota, Gregg Tryhus and there's several pros that Hoge, Tom Hoge is from Fargo, North Dakota and played at the Fargo Country Club. So it was a super, so the summer times in Fargo, let me get back to that was...

Tom Adelson (06:15.039)

Everybody played golf and if you were a business guy, you pretty much quit playing or quit working at one or two o 'clock almost every day in the summer. And during the week, you would go to the Fargo Country Club. And if you were lucky enough on Fridays, you would drive to a little town called Detroit Lakes, Minnesota, which is about 40 minutes away. And then you would play golf there at the Detroit Golf Club. And.

As you know, I'm kind of a class clown and I was really good at imitating everybody's golf swing. So while we were sitting on the bench, you know, they would go, hey, Addy, can you do John Goff or can you do Dick Gaffney or somebody? And then I would just regale everybody with my imitations of their of their golf.

The first guy I think that I caddied for outside of my dad was a guy named Jiggs Clark. And Jiggs was a good friend of my dad's and he was about five foot five and about as round as he was tall. And he owned the pancake house in Fargo, the Perkins Pancake House. And he was an absolute...

gem and nicest guy in the world and his wife was about the same size as him and had enormous boobs and so they were always Jiggs and Juggs and my dad would take you know you were always at Perkins Pancake House that was like the big gig. Anyway Jiggs was phenomenal to me he you know he was amazing.

And we're playing one day we're on the back nine at the Fargo country club. And I think we were on number 12. So 11 is a par five and the 12 is a par three. And there was a snack shack between 11 tee and 12 tee, 11 green and 12 tee. And I'm standing there, he's probably 11 years old or maybe 12. And he goes, Tommy.

Tom Adelson (08:30.463)

go get a bucket of water. So now we're gambling. I don't know how much they were gambling, but he was killing everybody. He goes, hey Tommy, go get a bucket of water. And I looked at him and I go, Mr. Clark, what do I need to go get a bucket of water? And he goes, we got to keep these fish alive. So he was just an amazing dude. And it turns out what's, again, such a small world is his grandson, Alex Clark,

is a really good friend of mine, moved here and actually was the big chief of the Thunderbirds one year. Yeah, small world.

Kai Sato (09:04.528)

Wow, such a roundabout way. All the smart ones move south.

Tom Adelson (09:08.863)

Yeah, yeah, absolutely.

Kai Sato (09:10.447)

So Jiggs and Juggs, did you refer to her as Juggs, Mrs. Juggs?

Tom Adelson (09:14.751)

Absolutely. Absolutely. Yeah. They wouldn't have had it any other way if I didn't call them all the nicknames. So there were so many amazing stories for me personally of and just caddying those in those groups and listening to all the stories. And you can imagine the stories all the guys get together and.

Kai Sato (09:19.887)

And

Tom Adelson (09:43.519)

they're telling conquests of young ladies and drinking and all the other stuff. And I was just, my ears were like this big. And I remember one day, Katty and yeah, with my dad and my dad's group, and there was a guy named John Kudelka and he was a good golfer and they kept calling him hat trick. And so I said on the tee on like the back nine, probably on 15 tee, I was like,

Hey you guys, why do you keep calling Mr. Kudelka hat trick? Was he really a good hockey player? And they go, no dummy, he scored three girls in the same night about two weeks ago. And I'm like, okay, got that. So.

Kai Sato (10:29.104)

oftentimes, Addy, we ask about some really important lessons that you learned in your life from caddying. That's clearly one of them.

Tom Adelson (10:35.647)

No, absolutely. Hat trick is an amazing golfer.

Kai Sato (10:41.169)

Who were some of these other characters? Were they kind of pillars of the community? Were they lawyers? Were they doctors? What were these members like? And what were some of the things you learned from them?

Tom Adelson (10:50.399)

Well, seriously, they were everything. They were lawyers, they were insurance guys, equipment. One of my loops most of the time, or a lot of times, is a guy named Bill Swanson who owned a big equipment rental company. And he had another company that striped highways and rest areas and things like that all over the place.

I actually worked for him once two summers. I drove around and striped parking lots and rest areas, which was a whole nother story. But it was just a phenomenal group of guys, just like the guys that we hang out with now, our friends. And I think I learned, I call it a feel for the game.

And you learn how to communicate with adults, which I think as a younger person, when you're 12 to 16 years old, if you can look a guy in the eye and shake hands with them and are in a comfortable situation with guys that are intimidating, I think that's an amazing thing to be able to learn. And I think...

That was one of the things I learned. Another thing I really learned was how important tipping is. You get someone who's an important businessman who obviously has more money than you do. You do a good job and he gives you a tip more than normal. It makes your day. It makes two days. When I...

you know, talking to my kids or when I'm out and you're at a restaurant or a hotel or a valet or anything and you're you have the opportunity to make somebody's day by giving them an extra five bucks or whatever it is. You know, when I got tips from those guys, they gave me an extra course in those days was like a dollar if they gave me, you know, and said, hey, Tommy, what a great job. I mean, it was.

Tom Adelson (13:10.847)

It was unreal. I loved it.

Kai Sato (13:13.489)

I've been fortunate to spend a lot of time with you on the golf course, off the golf course, and I've seen firsthand how you've made many people's day. So I know that that one stayed with you.

Tom Adelson (13:21.286)

Thanks.

Kai Sato (13:23.953)

What kind of cash were you pulling in back then? What was like a standard bag? What would a great tip be?

Tom Adelson (13:30.815)

I mean, there's no way I was getting more than five, 10 bucks. I mean, it was, it was as I used to tell my dad, it was slave labor. I mean, yeah, I mean, those days there was, I mean, five, 10 bucks, maybe 20, I don't remember. I mean, in college I caddied at Tucson Country Club.

And I think, you know, every once in a while you made 25, 30 bucks, but 50 bucks would be, you know, if I carried in the North Dakota open and my guy won something, you know, so yeah, it was, it seemed like a lot of money in, in, at the time, but of course you could go to McDonald's and buy a hamburger for 50 cents. So not that I, I sound like my dad right now, you know, yeah, my day, but, it was a lot different in the seventies and eighties.

Kai Sato (14:25.553)

Do you know what you were spending that money on? Were you saving any of it? Were you just spending it as soon as you made it?

Tom Adelson (14:32.735)

Well, I'm sure that in my early career, you know, 14, 15, it was probably on pornography. Yeah, going over to the local stop and go and, you know, trying to buy cigarettes, but ended up getting a Playboy magazine or something and sharing it with the guys. You know, and then later, obviously it was, you know.

maybe booze or something fun. I mean, it was never anything very serious, let's put it that way.

Kai Sato (15:05.809)

later, I mean, I've been to Fargo and I lived in Fergus Falls. You could buy cigarettes when you're 11 years old and heck, that was in the 90s. So you could buy whatever you want.

Tom Adelson (15:11.711)

Yeah, yeah, I mean, I think the first time I went to a bar was near Fergus Falls, was New London, Minnesota, and I bet I was, well, I was a freshman in high school. So, yeah.

Kai Sato (15:25.585)

Were there any people you came across that were just pains in the ass and you just didn't want to deal with them or, you know, some of the things you learned in the negative, if you will, you say, I just don't want to be like that or do that.

Tom Adelson (15:36.479)

of course. I mean, again, for sure. You know, moving your ball in the rough. I mean, if somebody was, you know, taking, I don't think anybody, I really remember anybody, you know, blatantly saying I got a four when they got a five. But I do remember guys moving balls and in the rough and putting their hands on it and.

you know, and, and I, just being crabby on the golf course, you know, just, there's just absolutely no reason. you know, it's 75 degrees here in Fargo. It's been 30 below zero all summer. And how can you not have a good time? And so there was, you know, I can't remember anybody's name per se, but yeah, every group, not every group, but yeah, there's a lot of.

lot of people that, and we see them now. You're playing a member guest and you got a great partner and you're looking forward to it and you play with two complete boners and you're like, why? I don't get it. You know, so yeah, I mean, and, and again, you know, for looking at the lessons learned, it's how to, you know, kind of work your way around those kinds of people.

Sometimes as a salesman, and I'm a salesman, you have to deal with them and try and find some common ground and that can be difficult. But then as you get later in life, you realize that those people are bad energy and there's just, you know, if you can afford it, you know, if you can afford not to hang out with those people, because for whatever reason, they're just a buzzkill.

And I don't want to, you know, playing golf is, I mean, it's four or five hours. And if you're a whisper rock for me, I mean, it's six and you better be having fun with the guys you're playing with. And if you're not, I'd rather not play.

Kai Sato (17:52.882)

Well said. It's a privilege to always get to play golf, especially the places we get to play and hopefully the people we get to play with.

Tom Adelson (17:57.991)

Right, exactly.

Kai Sato (18:01.938)

I do want to talk a little bit about where you went from Fargo and you played the game at a high level, but quickly, you mentioned that you're the class clown, still are. It's one thing that I love about you. Did you make any big mistakes? Did you screw up? I mean, sure, misreading putts or things like that, but was there anything that stood out where you were like, man, I really screwed that up?

Tom Adelson (18:21.119)

yeah, I'm sure there was more than I can remember. One summer, so Fargo is on the Minnesota border and as you know, being, you know, having lived in Fergus and the Red River of the North, the mighty red, is the border between North Dakota and Minnesota. And it's notorious for flooding, like bad floods. Like there's been times where some of the towns up there have been kind of wiped out.

And my senior year in high school, the river flooded pretty bad and the golf course was closed for a while. So the flood had receded, but there was mud from the river all over the, so part, most of the golf course or a lot of the golf course, because Fargo is really flat and there's not a lot of trees, but near the river, it kind of came down and there was trees and whatever. Anyway, there was mud.

all along the holes that fronted the river. And so instead of caddying, obviously there was no caddying, I worked on the greens crew. And so I drove a tractor and with a big grate behind it that broke up the mud from, you know, so they could get it off the fairways and whatever. So I had no idea what I was doing. So I'm driving this tractor and I'm breaking up the mud, whatever. And my...

Tractor was low on gas, so I pulled it into the maintenance shed. And, well, in those days, the tractor kind of was like this, and there was the radiator cap on the top of the tractor. Well, to me, it looked like a gas tank. So I opened up the radiator and I filled it up with gas. Needless to say,

The guys on the, the old guys on the greens crew thought, my God, this guy's going to college, right? He's an idiot. So yeah, that was probably my biggest screw up if I can remember.

Kai Sato (20:31.762)

So you became and still are quite a player, but you wound up taking your talents to Tucson and playing at U of A. What was that process like? Did you know that you wanted to play college golf? Did caddying help you get better? Were you thinking about this stuff when you were looping as a teenager?

Tom Adelson (20:50.239)

Yeah, I was. I don't think as a teenager, I took up golf a little later. I tried to play baseball and then couldn't hit a curve ball. So I started playing golf and when I was, I probably got better toward later in high school, like 16, 17, so junior, senior year. And I was journalism major. My dad was a sportscaster and I wanted to be a sports writer or whatever. And this is prior to.

radio and broadcasting careers. So I tried to find a college that I could play golf at and had a good journalism department. And my dad said, you absolutely will not stay in North Dakota. He wouldn't allow me to go to the University of North Dakota or whatever. So I looked around, University of Missouri, or a golf coach interviewed me and the weather was terrible. Anyway, my dad said,

He convinced me to go to University of Arizona. I went down there. I actually did not play. I played two rounds of golf my freshman year at U of A. I just didn't play. I don't even know. I actually tried to play on the hockey. They had a club hockey team. I played two practices and then quit that. And then I came back. I think it was the summer between my...

freshman and sophomore year and I had a really good summer playing golf and I had done, matter of fact that summer of my, between my freshman and sophomore year, I played my dad in the second round of the North Dakota State Amateur Tournament, which was kind of funny. And anyway, my game just got better.

There was just some other stuff that was going on at home anyway that in Fargo, Gregg Tryhus, who you know and I lost a dear, dear friend to a boating accident. And just kind of put kind of a weird, maybe a different perspective on college and what am I doing and why am I getting stoned all day when I could be, you know, actually maybe doing something. And...

Tom Adelson (23:09.919)

By the way, I was really good at rolling joints. I could, you know, in Fargo, I literally could ask Tryhus, I could roll a joint with one hand in a 30 mile an hour wind. And anyway, so.

Kai Sato (23:21.586)

literally be the first thing I ask Tryhus about the next time I see him.

Tom Adelson (23:24.447)

actually, yeah, he'll tell you. Actually, don't ask him because, you know, Mr. Whisper Rock, he'll get mad at me. He probably won't get into a Augusta if he said that. Anyway, so freshman or sophomore year, I just went and I said, you know, I'm going to just try and walk on. And I played unbelievable. I played, I won. They had a pre -qualifying at a place called Randolph Park and I won that.

and then they had four days of qualifying at Tucson National. And I actually finished, I think I finished in the top three or four, including some of the scholarship kids. And so it was just, and I made the team. So it was just, and I played, really played,

Three years I played my sophomore year, my junior year, not much my senior year. So I was, I think in those days we probably carried 12 guys on the team and I was maybe nine or 10. I was never a great college player, but it was cool to have it on the resume when I graduated from college.

Kai Sato (24:43.634)

And did you think that you'd head back to Fargo or did you see that Arizona might be home at that point?

Tom Adelson (24:49.759)

God, I was so clueless. Through golf and through caddying from my dad, I met a guy named, I can't remember, I can't believe I can remember all these names, Mark Matheson. And Mark was a very successful, he was in the plastics business and a great golfer. And he met me at a tournament in Detroit Lakes, Minnesota called the Pine to Palm.

And he invited me to come out and interview for a job in Atlanta right after college. And I completely botched the interview. I mean, I was terrible. I was so dumb. And so needless, I didn't get that job. And then I thought, I had no idea what I was going to do. And I talked to a car dealer from Minot, North Dakota when I played in the North Dakota State Amateur that summer.

And a friend of mine said, why don't you try commercial real estate. And I went up and I interviewed for commercial real estate job. And, you know, my resume was bartender, you know, caddy, you know, greens crew and highway striper. And the guy was like, are you kidding me? And he did, you know, he saw that I played on the golf team.

He didn't ask if I was very good, but he did see that I was on the team. And I got the job and the rest is history.

Kai Sato (26:26.419)

You did a little bit of looping you said in Tucson. How did that come about? What was that like?

Tom Adelson (26:29.471)

Yeah, so if you, we, we bounced around where we got to play in those days. We played at oral Valley and Randolph park, a couple of other places. And if you were in the low, I can't remember low six or low eight, I think the low six, you could play at Tucson country club on Fridays. And I never, never was in the low six. So I caddy that Tucson country club.

on Fridays and Saturdays. And sometimes during the week, but most of the time during the week was too hard because we were playing. But again, I loved it. I didn't meet the characters in Tucson that I did in Fargo. But it's a great golf course, Tucson Country Club. It was a lot of fun.

Kai Sato (27:20.146)

Do you ever get back to Fargo these days? Do you ever play? Do you see some of these folks? Or it sounds like most of them would move to Arizona these days.

Tom Adelson (27:25.311)

I haven't been back there since. So my dad started a golf tournament in Moorhead, Minnesota. God, it was probably 70 years ago today called the KX Amateur. So the TV station that he worked at was called KXJB. And he thought it would be great to have a Pro -Am golf tournament. So he started a tournament.

at the Moorhead Country Club called the KX Amateur and it was three day tournament. Friday was an 18 hole Pro -Am. And so they got all the local pros from the area. And then Saturday and Sunday was 27 holes each day for amateurs. And it turned out to be, I mean, it's still going on. It's a, it's a big tournament for that area. And,

And my dad was honored at the 50th anniversary of the tournament and my brother and I went back for that. And that was.

10, 12 years ago, can't remember, but that was the last time I was back there. I don't, none of my friends are still around. My good friends actually live in Phoenix that are from Fargo. And so yeah, I haven't been back there. I kind of want to go back and just check out the old golf courses, but I haven't had a chance.

Kai Sato (28:51.73)

Well, Addy, we won't take up too much more of your time. You have achieved an awful lot. And at the same time, you always maintain a lot of humility and levity. If you think about some of the kids who might be younger earlier in their careers, in college, what kind of advice would you share with them, especially if they're looping or been around it? Maybe they want to go into commercial real estate, but at a high level, what would you tell them to do?

Tom Adelson (29:14.975)

Well, first of all, and you're a lot like me, don't take yourself too seriously. You know, and commercial real estate is a lot of fun and you know, we can work hard and show value to our clients and things like that, but we're not curing cancer. So, you know, do what you got to do, you know, be a good salesperson, be diligent.

But don't take yourself too seriously. Enjoy the ride, I guess, is another thing that I would say I feel. I'm going to sound again like my dad, but I feel like today too many people want to go from, I just graduated from college to I have a private jet. And I had just as much fun caddying when I was 17.

and had zero money or basically starving in commercial real estate at 23 or starting to make money at 28, married with kids at 35. So enjoy the ride, you know? Don't worry about what your friends are doing. Don't try and compare yourself to your friends. You know, if they're doing great, be happy for them, you know? And just...

And that's kind of the same thing with when you're caddying, you know, just enjoy people. If you can, you know, when you're older, try and surround yourself with people that are, you know, good energy that back you up, that have your back. And, you know, just try and make every, make the place better because you're around, you know.

When you're caddying, if everybody's having a good time and you're doing your job right and people are having fun when they're playing, they're probably playing better. So just basically go for it, but be a good guy and be humble.

Kai Sato (31:29.202)

Well, you are that, you're a good guy, you're very humble. I get spoiled because I get to play golf with you a lot of places in LA, Phoenix, even up at Gozzer Ranch every now and again. And so I know for a fact that it has worked out and you've had a lot of fun along the way. Is there anybody that we should talk to any other caddies, other Fargo folks that may have looped that we should we should try to delve into and see if they have any addy stories of their own?

Tom Adelson (31:51.839)

to John Ashworth, which is super funny because John and I were roommates at U of A and he was one of the Tucson country club caddy boys. And obviously he went on to loop in the PGA or for Mark Wiebe. I really can't think of any of you, the Fargo guys, it was so long ago.

There was Larry Montplaisir who's around here. He's, like I said, he's best friends with Tom Lehman, but I can't really think of anybody candidly that I caddied with or around because again, it was Fargo in the 70s was really, when I was really into it. And I can't remember all those guys.

Kai Sato (32:44.723)

No, no, no worries. No worries. Well, no, there's a lot of them out there. I did not know that you and Ash were roommates. And yes, Ash was one of the first people we ever got to talk to. So I will personally send this to him as soon as it goes live. It's been awesome to get to know people like Ash, but obviously I get to call you a friend. And so thank you so much for your time. I really appreciate you sharing some of these things.

Tom Adelson (33:04.959)

Absolutely, this is a great idea. I think if every kid could caddy from 11 or 12 years old to the time they were 15 or 16, I think it would be amazing for these kids. And again, it's different. One thing, you know, obviously if you're into sports as a kid today,

you're probably playing travel something. You're probably either golfing in tournaments every week or you're playing travel baseball or you're playing travel hockey or basketball or whatever. So it is probably a lot more difficult for those kids. We didn't have that kind of organized stuff. And so, you know, it was much easier to kind of goof around and ride my bike over to the FCC and get a loop.

Kai Sato (34:00.115)

No, but that's exactly it. And even people like Corey Pavin talked about how caddying gave him so much more perspective as a golfer and helped him appreciate both sides of it. And Hoyt talking about how when you're caddying, it's so easy to know the right thing to do. But when you're playing, you're trying to hit that hero shot or not managing the course the right way. So I think there's a lot to be said to kind of step back and hopefully that's exactly it. I only knew about caddying because my cousins grew up caddying at Hazeltine and it helped them get into law school and get a job. And so I started to...

Tom Adelson (34:25.471)

Yeah.

Kai Sato (34:29.234)

to see that there was something there. And so that's literally the focus of what we're doing here is using stories like yours.

Tom Adelson (34:35.103)

the caddies at Whisper Rock, I mean, any of those guys, I mean, talk about a great group of guys. I mean, it makes the round. You know, when you get a good caddy up there that gives you a hard time and makes it enjoyable to play, and they're good, you know, most of them. Yeah, so it... Yeah, and it is, you know, it's...

Kai Sato (34:55.379)

They're all plus eights. Yeah, hell, you got Streelman there.

Tom Adelson (35:02.943)

You and I both are fortunate that we play different clubs like that. You play the Whisper Rock and you have those caddies and then you get guys like Bel Air or LA that are a completely different group, but they can give you a hard time too and they make it just as fun. So I'm a big fan of caddying and I'm a big fan of caddies. And I think it's like I said, it's one of the best ways for a younger person to kind of get to know what he's supposed to act like.

Kai Sato (35:33.811)

Well said and I think it it certainly paved a way for your success. So Addy Thank you so much for your time always a pleasure and I hope to see you very soon

Tom Adelson (35:41.535)

All right, you too, Kai. Great seeing you.

Kai Sato (35:44.051)

See you buddy.

*This interview has been edited and condensed

 

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Kai Sato

Kai Sato is the founder of Kaizen Reserve, Inc, which exists to foster innovation and unlock growth. Its primary function is advising family offices and corporations on the design, implementation, and oversight of their venture capital portfolios. Another aspect is helping select portfolio companies, both startups and publicly-traded microcaps, reach $10M in revenue and become cash flow positive. Kai is also a General Partner of Mauloa, which makes growth equity investments into cash flow positive companies; an advisor to Forma Capital, a consumer-focused venture firm that specializes in product-celebrity fit; and a fund advisor to Hatch, a global startup accelerator focused on helping feed the world through sustainable aquaculture technologies.

Previously, Kai was the co-president & chief marketing officer of Crown Electrokinetics (Nasdaq: CRKN); the chief marketing & innovation officer of Rubicon Resources (acquired by High Liner Foods); a board member of SportTechie (acquired by Leaders Group); and a cofounder of FieldLevel. He’s the author of “Marketing Architecture: How to Attract Customers, Hires, and Investors for Any Company Under 50 Employees.” He has been a contributor to publications like Inc., Entrepreneur, IR Magazine, Family Capital and HuffPost; he has also spoken at an array of industry conferences, including SXSW and has been quoted by publications like the Associated Press and The Los Angeles Times. He is also the board chairman of the University of Southern California’s John H. Mitchell Business of Cinematic Arts Program. Follow Kai on LinkedIn or Twitter.

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